Founded by David and Sarah Pearson in 2008 to provide consultancy services across a wide range of industries, Fine Thinking has operated as an expert in product development, strategy and business change for over 15 years.  Across that time, the company has provided expert skills and knowledge to the exhibition industry, and wider business - developing new ways of working, adapting and improving software and being hands-on with delivery of the highest customer service.

Having started his first business whilst still at university, David has built, led and supplied knowledge to a range of businesses ever since.  His first business, PPC Consulting (an early pioneer in online booking systems, content management for websites, and bringing the latest tech to SME's) was sold to the Interchange Group to form Interchange Communications - a specialist in event registration.  As Business Development Director, he was instrumental in transforming Interchange's approach to registration, opening up new ideas for consumer and trade shows, pioneering the development of the UK's first e-ticketing and mobile ticketing systems and a wealth of new products to leverage data on events, open up the world of digital marketing.

He then oversaw the sale of Interchange Communications to Show Data Systems and being retained as a consultant to merge their two methods of working, software systems and customer bases into a thriving combined business.  When this combined business was then sold to become Jonas Event Technology, he was once again retained as a consultant and advisor, as well as senior onsite lead responsible for delivery.

In 2020, HCS VoicePacks - a company creating voice controlled interactive experiences for AAA computer game titles, and working with stars from sci-fi including William Shatner, Brian Blessed, Norman Lovett, John De Lancie and many more, needed someone to take the reins of their product development, David jumped at the chance.  Since then, he has been responsible for developing 4 of the company's 5 top selling products, evolving their code base to being in new features and changing their working practices to streamline Voicepack production - streamlining elements of the post production from over 4 weeks to a matter of days.

With a 30 year career in the NHS, Sarah is an experienced Governance, PALs, Complaints & Legal Services Manager & customer/patient services and former Head of Legal Services at Royal Berkshire NHS Foundation Trust.  She has a wealth of knowledge related to incident management, patient communications and managing complaints and legal claims.  An empathetic leader in the field of patient communication - liaising on difficult topics, respecting confidentiality and the legal requirements around sensitive patient data, she is an acknowledged expert team leader.  As comfortable communicating with a Trust's senior board, external legal teams and coroners as she is internally within a large organisation, she is recognised by her own teams as an incredibly capable senior manager in the NHS.